Croatia Luxury Rent, an exclusive Travel Agency offering luxury vacations in Croatia's picturesque coastal villas, aimed to rejuvenate their platform and enhance their conversion rates. They partnered with Growzilla Agency to identify key user experience concerns and provide expert product management support.

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The primary challenge for Croatia Luxury Rent was to pinpoint the areas of user experience on their platform that needed improvement. This required comprehensive UX research to unveil underlying issues. Furthermore, the team needed expert guidance in product management to streamline processes and devise a successful long-term growth strategy.

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Our team dedicated over 100 hours to comprehensive UX Research, employing techniques such as Eye Tracking and Usability Tests. Our objective was to gain a deep understanding of the user journey on Croatia Luxury Rent's platform, identifying potential obstacles and opportunities for improvement.

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As a result of our diligent research, we produced our signature UX Blueprint. This guide provided the internal teams at Croatia Luxury Rent with a clear roadmap for actionable enhancements, reinforced by qualitative data science.

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In addition to the research, Growzilla Agency extended fractional product management support. We prioritized outcomes, mapped out development stories, and constructed a roadmap for sustained growth of the platform. With effective stakeholder communication, we ensured a unified vision and direction for the project.

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Our rigorous UX research and product management support empowered Croatia Luxury Rent to enhance their user experience and boost their conversion rates. They gained valuable insights into their platform's user journey, enabling them to implement data-backed improvements effectively.